BITC prides itself as being more than just a distribution company. The company goes beyond basic expectations to take a proactive role in ensuring that our brands have a strong market presence to achieve full market potential. Our products are innovative and with cutting-edge technology adaptable to current consumer demands. 

Mission

To provide a comprehensive home appliance and houseware products with the highest standards of quality and for the convenience of every consumer’s lifestyle.

Vision

To become the leading distributor of home appliance and houseware products with modern technology and innovation.

Our Brand

American Heritage has established high quality standards for its comprehensive product line of home appliances with exemplary customer service making itself a household name in the Philippines. New categories have been introduced with products such as air conditioners, washing machines, innovative air fryers and others to serve a wider customer range. The brand has evolved successfully by adapting with the times and being one of the country’s key players in the home appliance industry.