Established in 1993, Bounty Fresh Group of Companies is currently one of the leading and fastest growing broiler integrators in the Philippines. It is one of the biggest suppliers of value-added chicken products, fresh chilled chicken and table eggs to various hotels, restaurants, institutional food companies as well as supermarkets and live bird markets nationwide, and recently it has entered the food retail sector via company-owned rotisserie products with the brand “Chooks-To-Go”.
Bounty Fresh Group of Companies is the only fully-integrated poultry company that has continuously invested in company-owned facilities – Grand Parent Farm, Parent Stock Farm, Hatcheries, Dressing Plants, Feed Mills, and cool-cell broiler complexes and ten feed mills serving the fast growing requirements of its broiler, layers and pigs. The newly opened Inoza feed mill in Tarlac is considered the most modern in the country today.
To cater to the consumers in the various regions and islands of the country, the company operates twenty branches across the Philippines. Such branches have their own hatchery, broiler farms, feed mills, processing plants and sales force. Bounty Fresh has tie ups with more than 800 business partners for contract growing, contract breeding, tolls hatching, toll feed milling and toll dressing. Technical assistance and supervision, training, transfer of technology are provided to its business partners to maintain product quality and consistency.
Bounty Fresh is also the first integrator in the country to contract grow coloured chickens (Grimaud Freres breed of France) reared in either free range or in conventional broiler houses.
One of the company’s subsidiary, Bounty Farms, is involved in producing layer hens. It is the biggest supplier of day-old and ready-to-lay pullets in the Philippines. Bounty Farms is the exclusive distributor of Lohmann and H&N breeds in the country. In a country where there are 7 suppliers of layer day-old-pullets, Bounty Farms account for 50% of the market share.
In 2006, Bounty Fresh Group of Companies formed a joint venture agreement with Hypor BV of Holland establishing Hypig Genetics Inc. (Hypig). Hypig built two state-ofthe-art nucleus farm in the Philippines, one in Luzon and one in Mindanao. For its seed stock, Hypig imported its nucleus breeding herd from Canada and Spain. The company aims to become one of the biggest suppliers of high quality breeder animals to improve genetic lines of the farmers and commercial hog raisers that will result to better efficiency and higher income. Three years after the establishment of Hypig, the company is now of the top three top marketers of Grandparent gilts, Parent stock gilts and terminal boars in the company.