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About Sperry & Keds (Iconic Advantage International Incorporated)
Iconic Advantage International Inc. is one of the Philippines’ biggest and fastest-growing distributors of international footwear brands such as Keds and Sperry Top-Sider.
The brands:
In 1916, Keds created an American Classic: the first shoe with a soft rubber sole, so comfortable & quiet you could “sneak” up on your boyfriend. This original sneaker, called “the Champion” has remained a style icon for over ninety years. Worn by Audrey Hepburn, Marilyn Monroe and Jackie O, and consistently celebrated by Vogue, Elle and Women’s Wear Daily, Keds continues to attract fashion designers, stylists and top editors in the industry with their classic, authentic style. Today, a new generation has discovered the Keds brand, which is helping to inspire a collective spirit of new American style, youthful optimism, collaboration and togetherness.
While Sperry Top-Sider has been the leading brand of footwear for those who love the water since 1935. From its introduction of the world’s first siped rubber outsole for non-marking traction, to advanced technical fabrication rubber outsole for non-marking traction, to combat the elements, Sperry Top-Sider remains the vanguard of high-performance amphibious footwear. Available around the globe in fine independent, marine, and department stores, Sperry Top-Sider is the official footwear of the US Sailing Team, the official casual footwear of the U.S.NavalAcademy, and is worn by members of the Navy SEALs.
Hence, with a well-established nationwide distribution network, strategic brand-building, and an aggressive marketing and business development approach, we continue to experience phenomenal growth amidst an increasingly competitive landscape.